FROM POTENTIAL TO SALE
🕐 Time of the event: 10:30 – 13:30, every other Thursday (4 modules)
Individual online consultations with the trainer, for all program participants
🎓 All participants receive an Official Certificate of Attendance
Book your spot
Systematic approach to sales growth and profitability
Starting from October 22, 2026, we are organizing online workshops for sales managers, marketing managers, and product and service category managers. FROM POTENTIAL TO SALE. The program is designed so that managers apply the tools directly on the current case of my company, with the support of the coach.
Through 4 connected workshops, you work on an example from your company and simultaneously develop:
- Identifying opportunities for sales and profitability improvement
- Priorities for the development of assortment, products, or services
- Clear arguments why customers choose your offer
- Guidelines for Managing Prices, Promotions, and Commercial Terms
- Clear guidelines for brand development
- Individual coaching sessions with a trainer regarding your company's developing program
About the lecturer
Stefan Ivanović I have experience in leadership positions (Director, COO, Director of Sales, Marketing, Export, Development) for brands Doncafé, Centroproizvod, Nestlé Ice Cream i Jason, as well as in DDB Worldwide – leading global marketing agency, where he served as the regional director for the CEE region.
He has collaborated with brands such as McDonald’s, Audi, Pivara Skopje, Mercator-Idea-Roda, Maxi and to many others. For the past 15 years, he has been the director of the ePlus Marketing Center, working as a trainer and consultant for the development of market competitiveness, brands, and sales.
Who is the program intended for?
To managers participating in decisions regarding offerings, market presence, and pricing:
- ✓ To the directors
- ✓ To Sales Managers and KAMs
- ✓ To marketing and brand managers
- ✓ To category managers
- ✓ To product managers
- ✓ To middle and upper management
Program modules
4 online workshops | Every other Thursday | 10:30 – 13:30
💡 Flexibility: It is not mandatory to attend all modules – you can choose individual modules according to your needs. The best value and most favorable price per module is offered by the complete program.
Growth and profit potentials
Where is it worth focusing attention and resources?
We analyze the market, customers, products, services, and sales channels. We identify opportunities for business improvement and evaluate their significance, feasibility, and required resources.
Result: potential map and priority selection.
Assortment, products and services
What to develop, what to change, and how to grow?
We are considering the roles of products and services in the offering: what attracts customers, what contributes to revenue, where gaps exist, and what wastes resources unnecessarily. We are connecting customer needs with the breadth and structure of the assortment.
Result: concrete improvement plan.
Positioning and brand
Why would a customer choose you?
We determine what is important to YOUR customer, how they choose, and how to make your offer recognizable and relevant. We shape messages and arguments for communication and at the point of purchase.
Result: clear guidelines for sales pitch and marketing communication.
Prices – mathematics and psychology
How to manage prices efficiently?
We are correlating prices, sales volume, and profit. We are considering pricing positioning, discounts, promotions, and commercial terms, as well as their impact on business results.
Result: clear guidelines for pricing strategies and commercial policy.
What our workout looks like
We use state-of-the-art digital tools to provide participants of online modules with the same level of interactivity as in-person training.
Prices and benefits
Prices stated in dinars apply to payments from Serbia, prices in euros to clients from the region.
Single module
299€
If you do not want to follow the whole program, you can choose the modules that you currently need the most.
- Elective module
- All practical materials
- Certificate of Attendance
Full program – price per module
199€
- All 4 program modules
- Individual consultations with a trainer
- All practical materials
- Certificate of Attendance
- If after the first module you assess that the program is not for you, we will refund your payment.
Payment terms
- The stated price in dinars is a net amount and the legally prescribed VAT is added to it. Prices in euros are intended for clients outside the territory of Serbia.
- Payment is in installments, before each individual module, no later than 48 hours before the start of the module
- For multiple participants from the same company, request a team quote
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