{"id":575,"date":"2019-10-19T23:41:07","date_gmt":"2019-10-19T21:41:07","guid":{"rendered":"http:\/\/www.eplus.rs\/?p=575"},"modified":"2025-11-18T21:25:47","modified_gmt":"2025-11-18T20:25:47","slug":"studija-slucaja-novi-maloprodajni-koncept","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/studija-slucaja-novi-maloprodajni-koncept\/","title":{"rendered":"Studija slu\u010daja: novi maloprodajni koncept"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Izazov za na\u0161 strate\u0161ki i kreativni tim, bio je rad na projektu kreiranja novog maloprodajnog koncepta za Perutninu Ptuj. Renomirani proizvo\u0111a\u010d piletine, sa sopstvenom proizvodnojom na doma\u0107m tr\u017ei\u0161tu, \u017eeli da testira novi maloprodajni koncept. Za lokaciju je odabran grad \u0160abac, gde je implementiran novi koncept. U novom maloprodajnom objektu, osim sve\u017eeg pile\u0107eg mesa i prera\u0111evina, potro\u0161a\u010dima se sada nude i ve\u0107 pripremljena gotova i polugotova pripremljena jela. Sva jela su od izuzetno kvalitetnog pile\u0107eg mesa, pripremljena na vrhunskoj opremi i grilu. U ponudi su i sendvi\u010di sa popularnim pile\u0107im brendiranim proizvodima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zadatak u brendingu je bio da se kreira novi maloprodajni baner, koji \u0107e imati upori\u0161te u tradiciji i kvalitetu ki\u0161obran brenda Perutnina Ptuj. Problem je re\u0161en indosiranjem novog brenda prepoznatljivim znakom Perutnine Ptuj. Ovaj koncept, treba da privu\u010de i nove ciljne grupe u maloprodajni objekat i tako pro\u0161iri tr\u017ei\u0161nu penetraciju na ciljnom tr\u017ei\u0161tu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"571\" data-id=\"374\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/reklama.jpg\" alt=\"\" class=\"wp-image-374\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/reklama.jpg 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/reklama-600x428.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/reklama-768x548.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"615\" height=\"875\" data-id=\"377\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/OGLAS3.jpg\" alt=\"\" class=\"wp-image-377\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/OGLAS3.jpg 615w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2017\/09\/OGLAS3-600x854.jpg 600w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"545\" data-id=\"1199\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Window-Signage-Mock-Up.jpg\" alt=\"\" class=\"wp-image-1199\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Window-Signage-Mock-Up.jpg 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Window-Signage-Mock-Up-600x409.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Window-Signage-Mock-Up-768x523.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">U okviru Projekta, kreirali smo i kompletan set materijala i aktivnosti za lansiranje. Ciljevi tih aktivnosti su pove\u0107anje vidljivosti objekata, uve\u0107anje saobra\u0107aja i broja transakcija, kao i uve\u0107anje profitabilnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sve je propra\u0107eno i medijskim aktivnostima, direktnom po\u0161tom i akcijama unapre\u0111enja prodaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Izazov za na\u0161 strate\u0161ki i kreativni tim, bio je rad na projektu kreiranja novog maloprodajnog koncepta za Perutninu Ptuj. Renomirani proizvo\u0111a\u010d piletine, sa sopstvenom proizvodnojom na doma\u0107m tr\u017ei\u0161tu, \u017eeli da testira novi maloprodajni koncept. Za lokaciju je odabran grad \u0160abac, gde je implementiran novi koncept. U novom maloprodajnom objektu, osim sve\u017eeg pile\u0107eg mesa i prera\u0111evina, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,35,23,566,30,9,17,16],"tags":[21,213,281,159,554,203],"class_list":["post-575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btl","category-dizajn","category-marketing-strategija","category-prodajna-strategija-sr","category-produkcija","category-brand","category-retail","category-unapredjenje-prodaje","tag-food","tag-hrana","tag-koncept","tag-maloprodaja","tag-prodaja-sr","tag-retail"],"yoast_head":"<!-- This site is optimized with the 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