{"id":4174,"date":"2025-04-12T23:07:00","date_gmt":"2025-04-12T21:07:00","guid":{"rendered":"https:\/\/www.eplus.rs\/?p=4174"},"modified":"2026-05-18T20:27:50","modified_gmt":"2026-05-18T18:27:50","slug":"cx-u-b2b","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/cx-u-b2b\/","title":{"rendered":"CX u B2B"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Upravljanje korisni\u010dkim iskustvom (CX)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kompanije koje \u017eele dugoro\u010dan rast znaju da zadovoljstvo poslovnih kupaca ne nastaje slu\u010dajno \u2013 ono se sistematski gradi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Experience Management poma\u017ee timovima da razumeju put poslovnog partnera, identifikuju klju\u010dne ta\u010dke saradnje i pove\u017eu ih sa poslovnim rezultatima.U dva interaktivna modula trening pokazuje kako se CX principi primenjuju u svakodnevnim procesima, tako da svaki zaposleni doprinosi stvaranju doslednog i prepoznatljivog iskustva partnera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01 <strong>CX Strate\u0161ki okvir u B2B okru\u017eenju<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Experience postaje klju\u010dni deo poslovne strategije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom modulu polaznici u\u010de kako da CX pove\u017eu sa poslovnim ciljevima, izgrade personu i dizajniraju CX strategiju koja odra\u017eava vrednosti brenda. Fokus je na razumevanju klijenata, dono\u0161enju kvalitetnih odluka i kreiranju iskustava koja grade poverenje i dugoro\u010dna partnerstva. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ciljevi ovog modula jesu da usvojomo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Razvijeno razumevanje CX-a kao strate\u0161ke discipline u B2B okru\u017eenju.<\/li>\n\n\n\n<li>Kako se kreira okvir CX strategije, uskla\u0111en sa brendom i poslovnim ciljevima.<\/li>\n\n\n\n<li>Koja je uloga i odgovornost lidera i timova, u sprovo\u0111enju CX kulture.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">U okviru ovog modula intenzivno radimo na slede\u0107im temama koje nam omogu\u0107avaju uvid u elemente koji uti\u010du na iskustvo &#8211; i kojima se mo\u017ee upravljati:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Uloga CX-a u poslovnoj strategiji<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CX kao pokreta\u010d rasta i lojalnosti u B2B partnerstvima.<\/li>\n\n\n\n<li>\u0160ta CX zaista zna\u010di u B2B kontekstu (razlika u odnosu na B2C)<\/li>\n\n\n\n<li>CX kao pokreta\u010d rasta, lojalnosti i partnerstva<\/li>\n\n\n\n<li>CX u okviru poslovne strategije \u2013 povezanost sa ciljevima, misijom i vizijom<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Elementi i struktura CX strategije<\/strong> &#8211; vizija, prioriteti, metrike i odgovornosti timova<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definisanje CX vizije i strate\u0161kih prioriteta<\/li>\n\n\n\n<li>CX metrika i poslovni pokazatelji (ROI, lojalnost, retencija)<\/li>\n\n\n\n<li>CX Governance \u2013 odgovornosti, timske uloge i interni procesi<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Povezanost brenda i CX-a<\/strong> \u2013 doslednost izme\u0111u brend obe\u0107anja i stvarnog iskustva partnera.<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Brend obe\u0107anje vs. stvarno iskustvo partnera<\/li>\n\n\n\n<li>&nbsp;Brand Experience Map \u2013 analiza doslednosti brend komunikacije i isporuke<\/li>\n\n\n\n<li>&nbsp;Emocionalna dimenzija CX-a u B2B partnerstvima<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kreiranje CX kulture<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uloga lidera u stvaranju CX kulture<\/li>\n\n\n\n<li>CX kao zajedni\u010dka odgovornost \u2014 od menad\u017ementa do frontline tima<\/li>\n\n\n\n<li>Kako lideri modeluju pona\u0161anja i vrednosti usmerene na korisnika<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"325\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-1024x325.png\" alt=\"\" class=\"wp-image-4191\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-1024x325.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-900x286.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-768x244.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-1536x488.png 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-1320x419.png 1320w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1-600x191.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1.png 1857w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">02 <strong>Upravljanje i unapre\u0111enje korisni\u010dkog iskustva<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CX se ne meri brojevima, ve\u0107 onim \u0161to korisnici zaista do\u017eivljavaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom modulu u\u010desnici usvajaju tehnike kako da mapiraju Customer Journey, prepoznaju klju\u010dne \u201emomente istine\u201c i pove\u017eu ih sa internim procesima. Kroz prakti\u010dne alate i primere, razvijaju sposobnost da prepoznaju prilike za pobolj\u0161anje i stvore kulturu koja stalno unapre\u0111uje korisni\u010dko iskustvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U drugom celodnevnom modulu posti\u017eemo slede\u0107e ciljeve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Razvijanje prakti\u010dnih sposobnosti za analizu i mapiranje korisni\u010dkog iskustva.<\/li>\n\n\n\n<li>Kako da postavimo prioritete i koje alate koristimo kod kontinuiranog unapre\u0111enja CX-a u B2B procesima.<\/li>\n\n\n\n<li>Kako da kreiramo i oja\u010damo CX kulturu i anga\u017eovanosti timova u svakodnevnoj isporuci konzistentne vrednosti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Glavne teme ovog modula jesu:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Razumevanje korisnika kroz persone<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifikacija tipova klijenata, njihovih potreba i kriterijuma odluke.<\/li>\n\n\n\n<li>Kreiranje realnih persona koje odra\u017eavaju o\u010dekivanja i motive partnera.<\/li>\n\n\n\n<li>Upotreba persona u prodajnim, marketing i servisnim procesima.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mapiranje korisni\u010dkog putovanja (Customer Journey Mapping)<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifikacija svih ta\u010dki dodira u kojima se kreira iskustvo, po fazama saradnje prodajnog levka<\/li>\n\n\n\n<li>Identifikacija \u201emomenata istine\u201c i izazova u odnosima sa partnerima.<\/li>\n\n\n\n<li>Aakerovih 5 koraka za unapre\u0111enje CX-a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Merenje i pra\u0107enje CX performansi<\/strong> \u2013 povezivanje kvalitativnih uvida sa poslovnim rezultatima.<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uspostavljanje metrika i KPIs relevantnih za CX<\/li>\n\n\n\n<li>NPS &#8211; Net Promoter Score<\/li>\n\n\n\n<li>CSAT &#8211; Customer Satisfaction Score<\/li>\n\n\n\n<li>Pra\u0107enje CX efekata kroz povratne informacije i poslovne pokazatelje.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Aktivacija i pobolj\u0161anje CX-a kroz timove<\/strong> \u2013 kreiranje kulture koja podr\u017eava promene.<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uloga zaposlenih u isporuci doslednog iskustva.<\/li>\n\n\n\n<li>Aktiviranje timova kroz saradnju, komunikaciju i sistem nagra\u0111ivanja<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"783\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1024x783.png\" alt=\"\" class=\"wp-image-4175\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-1024x783.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-900x688.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-768x587.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b-600x459.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/cx-b2b.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oficijelni Sertifikat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svi polaznici na kraju treninga dobijaju Oficijelni sertifikat o poha\u0111anju, sa taksativno navedenim obra\u0111enim temama. Sertifikat se izdaje na srpskom i na engleskom jeziku, u elektronskom formatu (PDF).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161 sertifikat je prepoznat od strane vode\u0107ih kompanija i organizacija u regionu. Primer izgleda oficijelnog sertifikata:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"811\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1024x811.png\" alt=\"\" class=\"wp-image-3457\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1024x811.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-900x713.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-768x608.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1536x1216.png 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-2048x1621.png 2048w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1320x1045.png 1320w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-600x475.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Odr\u017eavanje programa CX u B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trening program se sastoji od 2 jednodnevna modula. Proporu\u010dena dinamika odr\u017eavanja je 1-2 modula na svakih 30 dana. Najefikasniji metod jeste odr\u017eavanje programa u\u017eivo (programe realizujemo u celom Adriatic aka. ex-Yu regionu), zbog maksimalne interaktivnosti (prakti\u010dne ve\u017ebe, diskusije, radovi i projekti). Naravno, ostoji mogu\u0107nosti on-line odr\u017eavanja programa, koji smo maksimalno prilagodili ovom na\u010dinu odr\u017eavanja, tako da polaznici i ovde imaju sjajan CX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vreme i mesto odr\u017eavanja se dogovaraju sa klijentom, a takodje, u zavisnosti od konkrentne delatnosti, program se dodatno personalizuje i prilago\u0111ava potrebama klijenta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Treneri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lista na\u0161ih trenera se nalazi na stranici: <a href=\"https:\/\/www.eplus.rs\/treneri\/\">TRENERI<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cene, pogodnosti i prijava za trening program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za detaljne informacije, mogu\u0107nostima za personalizaciju programa va\u0161im potrebama, cenama, pogodnostima, kao i za prijavu interesovanja za realizaciju programa, molimo da nas kontaktirate putem&nbsp;<a href=\"mailto:office@eplus.rs\" target=\"_blank\" rel=\"noreferrer noopener\">e-maila<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ostale programe za ovu sezonu mo\u017eete pogledati na stranici&nbsp;<a href=\"https:\/\/www.eplus.rs\/aktuelni-trening-programi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AKTUELNI PROGRAMI.<\/a>&nbsp;Ne zaboravite da je \u201ebukamarkirate\u201c, jer se redovno osve\u017eava aktuelnim programima. Vi\u0161e informacija o nama, mo\u017eete prona\u0107i na stranici&nbsp;<a href=\"https:\/\/www.eplus.rs\/o-nama\/\" target=\"_blank\" rel=\"noreferrer noopener\">O NAMA<\/a>.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Zaka\u017eite-uvodni-razgovor\">Zaka\u017eite uvodni razgovor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako \u017eelite da nas upoznate i da razgovaramo o izazovima sa kojima se suo\u010davate, budite slobodni da zaka\u017eete uvodni neobavezuju\u0107i razgovor, potpuno poverljiv:<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_3 ffs_default_wrap'><form data-form_id=\"3\" id=\"fluentform_3\" class=\"frm-fluent-form fluent_form_3 ff-el-form-top ff_form_instance_3_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_3_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Zaka\u017eite uvodni razgovor<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='4174' \/><input type=\"hidden\" id=\"_fluentform_3_fluentformnonce\" name=\"_fluentform_3_fluentformnonce\" value=\"63b92e9075\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/4174\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_names_first_name_' id='label_ff_3_names_first_name_'>Ime i prezime<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_3_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Ime i prezime\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_email' id='label_ff_3_email'>Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_3_email\" class=\"ff-el-form-control\" placeholder=\"Adresa na koju \u017eelite da vas kontaktiramo\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_dropdown' id='label_ff_3_dropdown'>Interesuje me:<\/label><\/div><div class='ff-el-input--content'><select name=\"dropdown\" id=\"ff_3_dropdown\" class=\"ff-el-form-control\" data-name=\"dropdown\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"false\" aria-labelledby=\"label_ff_3_dropdown\"><option value=\"\">Kliknite da odaberete opciju<\/option><option value=\"Vi\u0161e informacija\"  >Vi\u0161e informacija<\/option><option value=\"Prijavljujem interesovanje za otvoreni trening\"  >Prijavljujem interesovanje za otvoreni trening<\/option><option value=\"\u017delim da zatra\u017eim ponudu\"  >\u017delim da zatra\u017eim ponudu<\/option><option value=\"\u017delim da zaka\u017eem konsultativni uvodni razgovor\"  >\u017delim da zaka\u017eem konsultativni uvodni razgovor<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_message' id='label_ff_3_message'>Poruka<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"false\" aria-labelledby=\"label_ff_3_message\" name=\"message\" id=\"ff_3_message\" class=\"ff-el-form-control\" placeholder=\"Npr. rast profitabilnosti, razvoj prodaje, organizacioni izazovi...\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-form-inline-style' hidden><style>form.fluent_form_3 .ff-btn-submit:not(.ff_btn_no_style) { background-color: #67C23A; color: #ffffff; }<\/style><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Potvrdi\">Potvrdi<\/button><\/div><\/fieldset><\/form><div id='fluentform_3_errors' class='ff-errors-in-stack ff_form_instance_3_1 ff-form-loading_errors ff_form_instance_3_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_3_1 = {\"id\":\"3\",\"ajaxUrl\":\"https:\\\/\\\/www.eplus.rs\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"asteriskPlacement\":\"asterisk-right\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_3_1\",\"form_id_selector\":\"fluentform_3\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":true,\"global_message\":\"This field must contain a valid email\"}},\"dropdown\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}},\"message\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}}},\"debounce_time\":300,\"file_upload_settings\":[]};\n                            <\/script>\n            \n\n\n\n<h4 class=\"wp-block-heading\">DIREKTAN KONTAKT:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stefan Ivanovi\u0107, direktor<br>Po\u0161aljite mi&nbsp;<a href=\"mailto:stefan.ivanovic@eplus.rs?subject=ePlus%20kontakt%20forma\">email<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ePlus Marketing Centar d.o.o. Beograd<br>Ljubinke Bobi\u0107 13, 11070 Novi Beograd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tel: +381 61 189 1080<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovde mo\u017eete pogledati<strong>&nbsp;<a href=\"https:\/\/www.eplus.rs\/reference-i-iskustvo\/\">na\u0161e reference<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upravljanje korisni\u010dkim iskustvom (CX) Kompanije koje \u017eele dugoro\u010dan rast znaju da zadovoljstvo poslovnih kupaca ne nastaje slu\u010dajno \u2013 ono se sistematski gradi. Customer Experience Management poma\u017ee timovima da razumeju put poslovnog partnera, identifikuju klju\u010dne ta\u010dke saradnje i pove\u017eu ih sa poslovnim rezultatima.U dva interaktivna modula trening pokazuje kako se CX principi primenjuju u svakodnevnim procesima, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,23,134],"tags":[28,34,33,145],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-marketing-strategija","category-treninzi-obuke-i-coaching","tag-b2b","tag-marketing","tag-strategija","tag-upravljanje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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