{"id":4169,"date":"2025-03-12T21:48:00","date_gmt":"2025-03-12T20:48:00","guid":{"rendered":"https:\/\/www.eplus.rs\/?p=4169"},"modified":"2026-05-18T20:29:15","modified_gmt":"2026-05-18T18:29:15","slug":"reputacija-i-komunikacija-u-b2b","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/reputacija-i-komunikacija-u-b2b\/","title":{"rendered":"Reputacija i komunikacija u B2B"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Efikasna prodajna komunikacija, javni nastup i upravljanje li\u010dnim brendom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za B2B profesionalce, izgradnja poverenja i ve\u0161tine efikasne i ubedljive komunikacije predstavljaju najva\u017enije alate za gradjenje kvalitetnih odnosa sa partnerima. U dana\u0161njem svetu, na\u010din na koji prezentiramo ideju, stil kojim komuniciramo i imid\u017e kakvim nas pericipiraju \u2013 jesu klju\u010dni momenti za ugovaranje posla. Mo\u017eemo sve drugo pripremiti do savr\u0161enstva, ali ako ovde kiksnemo, sve pada u vodu. Sre\u0107om, ove ve\u0161tine se mogu usvojiti kroz ve\u017ebe i motivaciju. U tom cilju smo pripremili trening program REPUTACIJA I KOMUNIKACIJA U B2B, sa metodologijama za postizanje uspeha koje su dokazane na na\u0161im lokalnim tr\u017ei\u0161tima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trening program se sastoji iz tri jednodnevna modula, koji pokrivaju najva\u017enije teme iz ovih oblasti. Prakti\u010dne ve\u017ene koje se realizuju tokom programa ubrzavaju usvajanje materije i primenu ste\u010denih ve\u0161tina u svakodnevnom poslu. Modluli u ovom programu su:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>01 Ve\u0161tine efikasne prodajne komunikacije<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki uspe\u0161an B2B menad\u017eer, mora biti majstor komunikacije, da bi mogao da ostvaruje svoje ciljeve. Komunikacija obuhvate mnoge elemente koje moramo dobro poznavati: od toga kako \u0107emo definisati cilj na\u0161e komunikacije, preko na\u010dina kako \u0107emo formulisati samu poruku, kojim kanalom \u0107emo je poslati potencijalnom ili aktivnom klijentu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u010din na koji \u0107emo oblikovati ube\u0111iva\u010dku, negativnu, pozitivnu ili neutralnu poruku i kako \u0107emo je iskomunicirati umnogome \u0107e odrediti sudbinu mnogih ugovora kojima upravljamo. Kroz ovaj trening modul u\u010dimo osnove uspe\u0161nog komuniciranja u poslovnom okru\u017eenju, kroz razli\u010dite stilove komunikacije. Teme u modulu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Razumevanje svih elemenata procesa komunikacija kojima se mo\u017ee upravljati<\/li>\n\n\n\n<li>Vrste i stilovi komunikacije u biznisu; njihova upotreba i odabir<\/li>\n\n\n\n<li>Pravila za formulisanje poruka po vrstama: prodajne, negativne, pozitivne i neutralne<\/li>\n\n\n\n<li>Izbor medija i na\u010dina za preno\u0161enja poruke u zavisnosti od tipa poruke i cilja<\/li>\n\n\n\n<li>Verbalna komunikacija<\/li>\n\n\n\n<li>Uve\u017ebavanje tehnika aktivnog slu\u0161anja<\/li>\n\n\n\n<li>Pisana komunikacija u prodaji<\/li>\n\n\n\n<li>Uve\u017ebavanje principa ube\u0111ivanja <\/li>\n\n\n\n<li>Uve\u017ebavanje efikasnog Cold calling-a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trajanje modula: 1 radni dan<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02 Prezentovanje i javni nastup<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trening modul JAVNI NASTUP I VE\u0160TINE PREZENTACIJE je namenjem menad\u017eerima u prodaji, marketingu, upravljanju kategorijama, brend menad\u017eerima\u2026 koji se<br>redovno susre\u0107u sa izazovima prodajne prezentacije ili javnog nastupa, pred klijentom, menad\u017ementom, medijima ili pred ve\u0107im auditorijumom. Kroz ovaj modul<br>svi polaznici usvajaju i prakti\u010dno uve\u017ebavaju osnove javnog nastupa. Teme ovog modula su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Priprema prezentacije je pola posla<\/li>\n\n\n\n<li>9 Ganjeovih doga\u0111aja u uspe\u0161noj prezentaciji<\/li>\n\n\n\n<li>Kontrola verbalne komunikacije<\/li>\n\n\n\n<li>Tajne neverbalne komunikacije<\/li>\n\n\n\n<li>Vizuelna komunikacija<\/li>\n\n\n\n<li>Upravljanje komunikacijom u on-line sastancima<\/li>\n\n\n\n<li>Priprema za javni nastup<\/li>\n\n\n\n<li>Uve\u017ebavanje javnog nastupa pred kamerom i analiza svakog pojedina\u010dnog polaznika<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trajanje modula: 1 radni dan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-1024x576.jpg\" alt=\"\" class=\"wp-image-4170\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-1024x576.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-900x506.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-768x432.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-1536x864.jpg 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-2048x1152.jpg 2048w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-1320x743.jpg 1320w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/IMG_6255-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\"><strong>03 Izgradnja li\u010dnog brenda &amp; Personal Pitch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reputacija u biznisu je jedna od najva\u017enijih osobina koja diferencira ljude u poslu. Svi preferiraju da sara\u0111uju sa ekspertima i stru\u010dnjacima. Svaka kompanija koja \u017eeli biti uspe\u0161na, mora kreirati timove eksperte sa kojima \u0107e klijenti ili kupci biti zahvalni da sara\u0111uju. Ljudi koji upravljaju svojim li\u010dnim brendom su uspe\u0161niji od onih koji se njime ne bave; imaju vi\u0161e samopouzdanja i mnogo lak\u0161e ostvaruju svoje poslovne ciljeve. Personalni brending je u su\u0161tini upravljanje slikom o sebi, koju \u017eelite da drugi ljudi imaju o vama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nau\u010dite kako se pravi reputacija u poslovnom svetu i budite prepoznati kao osoba po\u017eeljna za saradnju i pre prvog kontakta sa potencijalnim klijentom. Teme ovog modula:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brend i li\u010dnost &#8211; da li zaista treba da se fokusiramo na izgradnju li\u010dnog brenda ili mo\u017eemo to da radimo i usput<\/li>\n\n\n\n<li>Samospoznaja &#8211; analiza i odre\u0111ivanje ciljeva<\/li>\n\n\n\n<li>Izgradnja poznatosti ili reputacije?<\/li>\n\n\n\n<li>Koraci u izgradnji personalnog brenda<\/li>\n\n\n\n<li>Principi storytellinga u izgradnji personalnog brenda<\/li>\n\n\n\n<li>Uve\u017ebavanje personalnog pitch-a<\/li>\n\n\n\n<li>Izgradnja peronalnog brenda na digitalnim kanalima sa posebnim akcentom na LinkedIn<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trajanje modula: 1 radni dan<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kome je namenjen trening program <strong>Reputacija i komunikacija u B2B<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj program&nbsp;je namenjen svima koji \u017eele da budu uspe\u0161niji u B2b prodaji, bilo da lak\u0161e uspostavljaju kontakte, ili da br\u017ee zatvaraju prodaje. Trening program je posebno koristan za:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Iskusne B2B prodajne menad\u017eere&nbsp;<\/strong>\u2013 pove\u0107avanje percepcije kompetencija, \u0161irenje mre\u017ee kontakata, ja\u010danje pozicija kod klijenata ili poslodavaca;<\/li>\n\n\n\n<li><strong>Menad\u017eere u po\u010detinim fazama karijere&nbsp;<\/strong>\u2013 gradjenje slike o sebi od samog po\u010detka i olak\u0161ano uspostavljanje kvalitetnih kontakata;<\/li>\n\n\n\n<li><strong>Ljudima u prodaji<\/strong>&nbsp;\u2013 kreiranje ili ja\u010danje percepcije eksperta u poslu i osobe od poverenja za saradnju;<\/li>\n\n\n\n<li><strong>Osobama koje \u017eele da promene&nbsp;karijeru&nbsp;<\/strong>\u2013 predstavljanje svojih kompetencija u drugom svetlu;<\/li>\n\n\n\n<li><strong>Preduzetnike \u2013&nbsp;<\/strong>kreiranje i ja\u010danje percepcije osobe za saradnju u korporativnom svetu;<\/li>\n\n\n\n<li>zapravo, Program je namenjen&nbsp;<strong>SVIMA&nbsp;<\/strong>koji kroz svoj posao dolaze u direktan kontakt sa drugim ljudima!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cene, pogodnosti i prijava za trening program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za detaljne informacije, mogu\u0107nostima za personalizaciju programa va\u0161im potrebama, cenama, pogodnostima, kao i za prijavu interesovanja za realizaciju programa, molimo da nas kontaktirate putem&nbsp;<a href=\"mailto:office@eplus.rs\" target=\"_blank\" rel=\"noreferrer noopener\">e-maila<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161e informacija o nama, mo\u017eete prona\u0107i na stranici&nbsp;<a href=\"https:\/\/www.eplus.rs\/o-nama\/\" target=\"_blank\" rel=\"noreferrer noopener\">O NAMA<\/a>.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Zaka\u017eite-uvodni-razgovor\">Zaka\u017eite uvodni razgovor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako \u017eelite da nas upoznate i da razgovaramo o izazovima sa kojima se suo\u010davate, budite slobodni da zaka\u017eete uvodni neobavezuju\u0107i razgovor, potpuno poverljiv:<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_3 ffs_default_wrap'><form data-form_id=\"3\" id=\"fluentform_3\" class=\"frm-fluent-form fluent_form_3 ff-el-form-top ff_form_instance_3_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_3_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Zaka\u017eite uvodni razgovor<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='4169' \/><input type=\"hidden\" id=\"_fluentform_3_fluentformnonce\" name=\"_fluentform_3_fluentformnonce\" value=\"63b92e9075\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/4169\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_names_first_name_' id='label_ff_3_names_first_name_'>Ime i prezime<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_3_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Ime i prezime\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_email' id='label_ff_3_email'>Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_3_email\" class=\"ff-el-form-control\" placeholder=\"Adresa na koju \u017eelite da vas kontaktiramo\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_dropdown' id='label_ff_3_dropdown'>Interesuje me:<\/label><\/div><div class='ff-el-input--content'><select name=\"dropdown\" id=\"ff_3_dropdown\" class=\"ff-el-form-control\" data-name=\"dropdown\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"false\" aria-labelledby=\"label_ff_3_dropdown\"><option value=\"\">Kliknite da odaberete opciju<\/option><option value=\"Vi\u0161e informacija\"  >Vi\u0161e informacija<\/option><option value=\"Prijavljujem interesovanje za otvoreni trening\"  >Prijavljujem interesovanje za otvoreni trening<\/option><option value=\"\u017delim da zatra\u017eim ponudu\"  >\u017delim da zatra\u017eim ponudu<\/option><option value=\"\u017delim da zaka\u017eem konsultativni uvodni razgovor\"  >\u017delim da zaka\u017eem konsultativni uvodni razgovor<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_message' id='label_ff_3_message'>Poruka<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"false\" aria-labelledby=\"label_ff_3_message\" name=\"message\" id=\"ff_3_message\" class=\"ff-el-form-control\" placeholder=\"Npr. rast profitabilnosti, razvoj prodaje, organizacioni izazovi...\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-form-inline-style' hidden><style>form.fluent_form_3 .ff-btn-submit:not(.ff_btn_no_style) { background-color: #67C23A; color: #ffffff; }<\/style><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Potvrdi\">Potvrdi<\/button><\/div><\/fieldset><\/form><div id='fluentform_3_errors' class='ff-errors-in-stack ff_form_instance_3_1 ff-form-loading_errors ff_form_instance_3_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_3_1 = {\"id\":\"3\",\"ajaxUrl\":\"https:\\\/\\\/www.eplus.rs\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"asteriskPlacement\":\"asterisk-right\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_3_1\",\"form_id_selector\":\"fluentform_3\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":true,\"global_message\":\"This field must contain a valid email\"}},\"dropdown\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}},\"message\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}}},\"debounce_time\":300,\"file_upload_settings\":[]};\n                            <\/script>\n            \n\n\n\n<h4 class=\"wp-block-heading\">DIREKTAN KONTAKT:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stefan Ivanovi\u0107, direktor<br>Po\u0161aljite mi&nbsp;<a href=\"mailto:stefan.ivanovic@eplus.rs?subject=ePlus%20kontakt%20forma\">email<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ePlus Marketing Centar d.o.o. Beograd<br>Ljubinke Bobi\u0107 13, 11070 Novi Beograd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tel: +381 61 189 1080<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovde mo\u017eete pogledati<strong>&nbsp;<a href=\"https:\/\/www.eplus.rs\/reference-i-iskustvo\/\">na\u0161e reference<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efikasna prodajna komunikacija, javni nastup i upravljanje li\u010dnim brendom Za B2B profesionalce, izgradnja poverenja i ve\u0161tine efikasne i ubedljive komunikacije predstavljaju najva\u017enije alate za gradjenje kvalitetnih odnosa sa partnerima. U dana\u0161njem svetu, na\u010din na koji prezentiramo ideju, stil kojim komuniciramo i imid\u017e kakvim nas pericipiraju \u2013 jesu klju\u010dni momenti za ugovaranje posla. Mo\u017eemo sve drugo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,538,23,566,134,16,52,568],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-export-sr","category-marketing-strategija","category-prodajna-strategija-sr","category-treninzi-obuke-i-coaching","category-unapredjenje-prodaje","category-uncategorized-sr","category-upravljanje-sr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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