{"id":358,"date":"2022-03-07T14:00:00","date_gmt":"2022-03-07T13:00:00","guid":{"rendered":"http:\/\/www.eplus.rs\/?p=358"},"modified":"2022-04-11T10:10:43","modified_gmt":"2022-04-11T08:10:43","slug":"dizajn","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/dizajn\/","title":{"rendered":"Osmomartovski webinar Dizajn ambala\u017ee"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zahvaljujemo se svima koji su nam se priklju\u010dili na osmomartovskom seminaru posve\u0107enom dizajnu ambala\u017ee. Snimak webinara sadr\u017ei i <strong>dodatni materijal<\/strong> &#8211; insight od strane art direktora Vojislava Pavlovi\u0107a, koji govori o tome \u0161ta je za njega kao dizajnera, dobar brif za razvoj ambala\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovde mo\u017eete pogledati ceo webinar:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Webinar PACKAGING DESIGN, osmomartovsko special izdanje!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iQUK0DXr5UA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Odr\u017eavanje osmomartovskog Webinara DIZAJN AMBALA\u017dE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Webinar je odr\u017ean 10.3.2022. godine, sa po\u010detkom u 18:05, u trajanju do 19:h, preko platforme Zoom. Tokom jedno\u010dasovnog inspirativnog dru\u017eenja, dotakli smo se svih va\u017enih tema koje treba razmatrati kod dizajna ambala\u017ee: industrijski dizajn, grafi\u010dki dizajn, brend, proizvod, uloga ambala\u017ee u korisni\u010dkom iskustvu (Customer Experience), ambala\u017ea prehrambenih proizvoda, odr\u017eivost,  trendovi u dizajnu&#8230;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Va\u017enost ambala\u017ee<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ambala\u017ea u ve\u0107ini slu\u010dajeva predstavlja prvi neposredan fizi\u010dki kontakt izme\u0111u brenda i potro\u0161a\u010da. Mnoga istra\u017eivanja pona\u0161anja potro\u0161a\u010da pokazuju da, iako proces odlu\u010divanja o kupovini po\u010dinje mnogo ranije, preko 70% odluka o kupovini odre\u0111enog proizvoda se donosi na samom mestu prodaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potro\u0161a\u010d je i na samom mestu prodaje izlo\u017een mnogim uticajima (izgled i format maloprodajnog objekta, odnosno lejaut on-line mesta kupovine, sugestije prodavca, na\u010din izlaganja odnosno predstavljanja proizvoda, popusti i promocije, reputacija brenda, ali i prodavca, dodatne informacije&#8230;), ali neupitno je da ambala\u017ea igra zna\u010dajnu ulogu u ovom miksu uticaja na potro\u0161a\u010da.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Predava\u010d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Webinar &#8222;Dizajn ambala\u017ee&#8220; vodio je <a href=\"https:\/\/www.linkedin.com\/in\/stefan-ivanovic-20164518\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefan Ivanovi\u0107<\/a>, direktor agencije ePlus. Ivanovi\u0107 je tokom karijere radio na liderskim pozicijama u CEE regionu na razvoju vode\u0107ih brendova (McDonald&#8217;s, Audi, Seat, Henkel, Pivara Skopje, Vitaminka, Centroproizvod, Nestle Ice Cream, Doncafe&#8230;). Tokom karijere vodio je na desetine projekata razvoja i uvo\u0111enja na tr\u017ei\u0161te novih proizvoda i ambala\u017ea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencija ePlus Marketing Centar koju vodi ve\u0107 10 godina je specijalizovana za razvoj marketing i prodajnih strategije, a kao nadogradnju svojih  pru\u017ea i usluge stru\u010dnih poslovnih treninga, kao i kreativne usluge. U okviru delatnosti, svake godine na tr\u017ei\u0161te lansiramo desetine novih ambala\u017ea. Vi\u0161e o na\u0161im uslugama mo\u017eete pogledati <a href=\"https:\/\/www.eplus.rs\/en\/usluge\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/share-eu1.hsforms.com\/1DSXES-fcRTqfNRkGBnkCGwexuyk\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza-1024x576.png\" alt=\"\" class=\"wp-image-2549\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza-1024x576.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza-600x337.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza-900x506.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza-768x432.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/wp-ambalaza.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Na\u0161e ambala\u017ee<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svake godine dizajniramo stotinak proizvoda koji ugledaju svestlost dana na policama maloprodajnih objekata. U domenu dizajna ambala\u017ee, pru\u017eamo sve usluge &#8211; od industrijskog dizajna svih vrsta ambala\u017ee, preko grafi\u010dkog dizajna etiketa i elemenata komuniciranja, do operaterskih izmena u deklaracijama i naravno, sve vrste priprema za \u0161tampu. Neki od na\u0161ih projekata su i ovi: <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1167\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam-1024x683.jpg\" alt=\"\" class=\"wp-image-1167\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam-1024x683.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam-600x400.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam-900x600.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam-768x512.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/fam.jpg 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"922\" data-id=\"1594\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4-1024x922.jpg\" alt=\"\" class=\"wp-image-1594\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4-1024x922.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4-600x540.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4-900x810.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4-768x691.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/Hleb-mockup-manastirski-07-4.jpg 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1397\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-1024x1024.jpg\" alt=\"\" class=\"wp-image-1397\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-1024x1024.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-300x300.jpg 300w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-100x100.jpg 100w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-600x600.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-900x900.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle-768x768.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/10\/Pilece-Nudle.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Radujemo se skorom dru\u017eenju sa vama. Dobro nam do\u0161li! Prijavite se <a href=\"https:\/\/share-eu1.hsforms.com\/1DSXES-fcRTqfNRkGBnkCGwexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">OVDE!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"676\" data-id=\"1597\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/nalepnica-vrata_preview.png\" alt=\"\" class=\"wp-image-1597\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/nalepnica-vrata_preview.png 924w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/nalepnica-vrata_preview-600x439.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/nalepnica-vrata_preview-900x658.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/nalepnica-vrata_preview-768x562.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"600\" data-id=\"1488\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/03\/filos-spenat.png\" alt=\"\" class=\"wp-image-1488\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/03\/filos-spenat.png 789w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/03\/filos-spenat-600x456.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/03\/filos-spenat-768x584.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1591\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/privju.png\" alt=\"\" class=\"wp-image-1591\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/privju.png 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/privju-600x450.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2020\/01\/privju-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Zahvaljujemo se svima koji su nam se priklju\u010dili na osmomartovskom seminaru posve\u0107enom dizajnu ambala\u017ee. Snimak webinara sadr\u017ei i dodatni materijal &#8211; insight od strane art direktora Vojislava Pavlovi\u0107a, koji govori o tome \u0161ta je za njega kao dizajnera, dobar brif za razvoj ambala\u017ee. Ovde mo\u017eete pogledati ceo webinar: Odr\u017eavanje osmomartovskog Webinara DIZAJN AMBALA\u017dE Webinar je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,3,19,35,141,23,261,30,9,16,144],"tags":[36,37,40,39,38],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-btl","category-digital","category-dizajn","category-export","category-marketing-strategija","category-prodajna-strategija","category-produkcija","category-brand","category-unapredjenje-prodaje","category-upravljanje","tag-ambalaza","tag-dizajn","tag-graficki","tag-industrijski","tag-pakovanje"],"yoast_head":"<!-- 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