{"id":3034,"date":"2023-06-06T16:49:37","date_gmt":"2023-06-06T14:49:37","guid":{"rendered":"https:\/\/www.eplus.rs\/?p=3034"},"modified":"2025-09-07T20:45:27","modified_gmt":"2025-09-07T18:45:27","slug":"analiza-poruka-u-marketingu","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/analiza-poruka-u-marketingu\/","title":{"rendered":"Analiza poruka u marketingu"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/analiza-poruka.png\" alt=\"\" class=\"wp-image-3049\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/analiza-poruka.png 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/analiza-poruka-768x576.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/analiza-poruka-600x450.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161i konkurenti vam \u0161alju poruke na razli\u010dite na\u010dine. Da li ih sve prime\u0107ujete? Tokom II svetskog rata, saveznici su uspevali da, zahvaljuju\u0107i analizi nema\u010dkog informativnog programa i vesti koje je nema\u010dka komanda plasirala, sa velikom precizno\u0161\u0107u predvi\u0111aju brojne aktivnosti neprijatelja. Isto tako, analiza poruka u marketingu je ve\u0161tina koju treba da usavr\u0161e svi koji upravljaju komunikacijama na tr\u017ei\u0161tu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analiza sadr\u017eaja je metod za sitematsku i objektivnu analizu objavljenog sadr\u017eaja preko medija, kao i kroz razne aktivnosti, verbalnu i neverbalnu komunikaciju. Sve kompanije komuniciraju sa tr\u017ei\u0161tem i upravljaju porukama na na\u010din koji im omogu\u0107ava da ostvaruju svoje ciljeve. Kroz poruke koje emituju, mo\u017eemo primetiti brojme poruke o ciljevima, strategijama, promenama fokusa&#8230; Nekada su te poruke o\u010digledne, a nekad su prikrivene. Analiza objavljenog sadr\u017eaja nam mo\u017ee razotkriti namere, strategije i skrivene poruke konkurencije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kroz praksu \u010desto prime\u0107ujemo razne poruke konkurenata u brendingu, na ambala\u017ei i naravno, u objavljenom sadr\u017eaju &#8211; kroz kanale masovne komunikacije. Po\u0161to mi je ova materija bila uvek inspirativna, dosta sam je prou\u010davao i razvijao metodologiju kako da sve te informacije stavljam u odredjeni kontekst i izvla\u010dim odre\u0111ene zaklju\u010dke. Su\u0161tina ove metode je u tome da &#8222;pro\u010ditamo&#8220; namere konkurencije, te da na osnovu toga uvek budemo u mogu\u0107nosti &#8211; da ne samo da pravovremeno reagujemo &#8211; nego da budemo i korak ispred drugih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pored analize poruka koje oda\u0161ilje konkurencija, neohodno je da analiziramo i poruke koje dobijamo od korisnika, potro\u0161a\u010da i generalno od javnosti. Analiza poruka u marketingu je ve\u0161tina koju je neophodno da svaki lider u ovoj oblasti razvija kod sebe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trening: Analiza poruka u marketingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/share-eu1.hsforms.com\/1BbDwr224R6ScY_QqnUUVfQexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">Informacije o treningu<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teme koje obra\u0111ujemo na treningu <em>Analiza poruka u ma<\/em>rketingu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uvod u analizu sadr\u017eaja<\/li>\n\n\n\n<li>Kvantitativna i kvalitativna analiza sadr\u017eaja (fokus na kvalitativnoj)<\/li>\n\n\n\n<li>Analiza ube\u0111iva\u010dkih poruka<\/li>\n\n\n\n<li>Poruke u brendingu i na ambala\u017ei, koje nam otkrivaju promene u strategijama konkurencije<\/li>\n\n\n\n<li>Analiza informativnih poruka konkurencije<\/li>\n\n\n\n<li>Analiza promena u emocionalnim porukama, u marketingu<\/li>\n\n\n\n<li>\u0160ta nam poru\u010duju ciljne grupe<\/li>\n\n\n\n<li>Analiza sar\u017eaja u PR-u<\/li>\n\n\n\n<li>Prakti\u010dni rad<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ukoliko \u017eelite dodatne informacije, kontaktirajte nas <a href=\"https:\/\/share-eu1.hsforms.com\/19x0RNAeDQIKM6umlOM-2pQexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">OVDE<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1BbDwr224R6ScY_QqnUUVfQexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">Vi\u0161e informacija<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/poruke3.jpg\" alt=\"\" class=\"wp-image-3050\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/poruke3.jpg 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/poruke3-768x576.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2023\/06\/poruke3-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oficijelni Sertifikat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Polaznici na kraju treninga dobijaju&nbsp;<strong><a href=\"https:\/\/www.eplus.rs\/en\/sertifikati\/\" target=\"_blank\" rel=\"noreferrer noopener\">oficijelni sertifikat<\/a><\/strong>&nbsp;o poha\u0111anju, koji je uveliko prepoznat kod vode\u0107ih kompanija na tr\u017ei\u0161tu celog Adriatik regiona. Na\u0161 tagline je&nbsp;<em>Kvalitet na prvom mestu<\/em>. Upravo zbog pristupa u kome fokus stavljamo na kvalitet \u2013 ste\u010deno znanje i sertifikati koje izdajemo tr\u017ei\u0161te prepoznaje i uva\u017eava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sertifikat se izdaje u elektronskoj formi u PDF formatu, i na srpskom i na engleskom jeziku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161e o nama pogledajte na <a href=\"https:\/\/www.eplus.rs\/en\/usluge\/\" target=\"_blank\" rel=\"noreferrer noopener\">ovoj stranici<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e aktuelnu ponudu profesionalnih treninga pogledajte <a href=\"https:\/\/www.eplus.rs\/en\/treninzi\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Va\u0161i konkurenti vam \u0161alju poruke na razli\u010dite na\u010dine. Da li ih sve prime\u0107ujete? Tokom II svetskog rata, saveznici su uspevali da, zahvaljuju\u0107i analizi nema\u010dkog informativnog programa i vesti koje je nema\u010dka komanda plasirala, sa velikom precizno\u0161\u0107u predvi\u0111aju brojne aktivnosti neprijatelja. Isto tako, analiza poruka u marketingu je ve\u0161tina koju treba da usavr\u0161e svi koji upravljaju [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[35,23,9,134,16],"tags":[207,37,21,443,34,33],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dizajn","category-marketing-strategija","category-brand","category-treninzi-obuke-i-coaching","category-unapredjenje-prodaje","tag-design","tag-dizajn","tag-food","tag-kampanja","tag-marketing","tag-strategija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analiza poruka u marketingu - ePlus Marketing Centar<\/title>\n<meta name=\"description\" content=\"Kroz svoje aktivnosti, oglase, spotove, ambala\u017eu i elemente brendinga, konkurenti \u0161alju poruke tr\u017ei\u0161tu. Nau\u010dite da prepoznajete sve poruke.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eplus.rs\/en\/analiza-poruka-u-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiza poruka u marketingu - ePlus Marketing Centar\" \/>\n<meta property=\"og:description\" content=\"Kroz svoje aktivnosti, oglase, spotove, ambala\u017eu i elemente brendinga, konkurenti \u0161alju poruke tr\u017ei\u0161tu. 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