{"id":2509,"date":"2019-11-22T21:05:00","date_gmt":"2019-11-22T20:05:00","guid":{"rendered":"https:\/\/www.eplus.rs\/?p=2509"},"modified":"2025-11-18T21:11:22","modified_gmt":"2025-11-18T20:11:22","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jedan od glavnih izazova sa kojima se marketari danas suo\u010davaju, jeste nedostatak pa\u017enje. U svetu u kome smo svakodnevno izlo\u017eeni velikom broju informacija, mnogi ljudi te\u017ee da izbegnu informacije koje ne \u017eele. Kada govorimo o reklamnim porukama, one se nalaze svuda i previ\u0161e ih je, a potro\u0161a\u010d tra\u017ei na\u010din da ih zaobi\u0111e i primi samo one informacije koje ona\/on \u017eeli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing jeste strategija komuniciranja sa ciljnim grupama koja ne ometa i gde poruka \u201ene iska\u010de iz fri\u017eidera\u201c. Su\u0161tina <em>Inbound marketinga <\/em>jeste u kreiranju relevantnog sadr\u017eaja koji \u0107e ciljnoj grupi biti toliko interesantan, da \u0107e oni sami tra\u017eiti jo\u0161 informacija. Cilj je anga\u017eovati i privu\u0107i ciljnu grupu. Da biste u tome bili uspe\u0161ni, treba da jako dobro poznajete ciljnu grupu. Treba da pri\u010date o temama koje veoma zanimaju ciljnu grupu, jezikom koji oni pri\u010daju. Motivi\u0161ite potro\u0161a\u010de da vas tra\u017ee i prate, umesto da ih&nbsp;<em>prepadate<\/em>&nbsp;ne\u017eeljenim porukama dok gledaju TV ili \u010ditaju vesti na mobilnom ure\u0111aju.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1302\" height=\"962\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND.png\" alt=\"\" class=\"wp-image-4297\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND.png 1302w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND-900x665.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND-1024x757.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND-768x567.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2025\/10\/INBOUND-600x443.png 600w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kome-je-namenjen-trening-inbound-marketing\">Kome je namenjen trening INBOUND MARKETING?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ovladavanje Inbound marketingom jeste esencijalna ve\u0161tina za nastup na tr\u017ei\u0161tu. Ovaj trening je namenjen svima koji su u dodiru sa tr\u017ei\u0161tem i svima koji direktno ili posredno u\u010destvuju u kreiranju poruka za bilo koji vid marketing komunikacije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing menad\u017eerima i direktorima<\/li>\n\n\n\n<li>Brend menad\u017eerima i zaposlenima u sektoru marketinga<\/li>\n\n\n\n<li>Product Ownerima i Product menad\u017eerima<\/li>\n\n\n\n<li>Category menad\u017eerima<\/li>\n\n\n\n<li>Trade Marketing i Shopper Marketing menad\u017eerima<\/li>\n\n\n\n<li>Menad\u017eerima u digitalnim kanalima komunikacije<\/li>\n\n\n\n<li>Account menad\u017eerima i kreativcima u marketing agencijama<\/li>\n\n\n\n<li>Menad\u017eerima zadu\u017eenim za PR, eksterne i interne komunikacije<\/li>\n\n\n\n<li>Direktorima i menad\u017eerima u prodaji<\/li>\n\n\n\n<li>Prodajnoj operativi u B2C i B2B kanlima<\/li>\n\n\n\n<li>Direktorima sektora i vode\u0107im rukovodiocima, kako bi imali uvid u materiju<\/li>\n\n\n\n<li>Advertising menad\u017eerima u medijskim ku\u0107ama<\/li>\n\n\n\n<li>Kreatorima sadr\u017eaja za digitalne kanale<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/19x0RNAeDQIKM6umlOM-2pQexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">Vi\u0161e informacija<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> Teme treninga INBOUND MARKETING<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faze u Inbound marketingu (IM): Attract\u2192Engage \u2192Delight <\/li>\n\n\n\n<li>Inbound marketing kanali<\/li>\n\n\n\n<li>Inbound marketing u off-line kanalima komunikacije<\/li>\n\n\n\n<li>Inbound marketing u digitalnim kanalima: SEO, Dru\u0161tvene mre\u017ee, landing stranice, remarketing&#8230; <\/li>\n\n\n\n<li>Kreiranje online i offline sadr\u017eaja (content) za IM<\/li>\n\n\n\n<li>Kombinovanje inbound i outbound sadr\u017eaja<\/li>\n\n\n\n<li>Kako efikasno koristiti blog kao alat u IM<\/li>\n\n\n\n<li>Sponzorstvo kao alat IM<\/li>\n\n\n\n<li>Native marketing i Inbound marketing<\/li>\n\n\n\n<li>Kreiranje poverenja i reputacije preko IM<\/li>\n\n\n\n<li>Merenje uspe\u0161nosti IM<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/19x0RNAeDQIKM6umlOM-2pQexuyk\">Vi\u0161e informacija<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-1024x683.jpg\" alt=\"\" class=\"wp-image-2511\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-1024x683.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-600x400.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-900x600.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-768x512.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_-1536x1024.jpg 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2022\/02\/hand-screen-man-working-coffee-technology-722541-pxhere.com_.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sertifikat\">Sertifikat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svi polaznici na kraju treninga dobijaju Oficijelne Sertifikate o poha\u0111anju, sa taksativno navedenim temama koje su obra\u0111ene tokom treninga. Sertifikat se izdaje na srpskom i na engleskom jeziku u elektronskom formatu. Na zahtev polaznika, mo\u017ee se potvrditi autenti\u010dnost sertifikata tre\u0107im stranama<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Jedan od glavnih izazova sa kojima se marketari danas suo\u010davaju, jeste nedostatak pa\u017enje. U svetu u kome smo svakodnevno izlo\u017eeni velikom broju informacija, mnogi ljudi te\u017ee da izbegnu informacije koje ne \u017eele. Kada govorimo o reklamnim porukama, one se nalaze svuda i previ\u0161e ih je, a potro\u0161a\u010d tra\u017ei na\u010din da ih zaobi\u0111e i primi samo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,23,134],"tags":[],"class_list":["post-2509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-marketing-strategija","category-treninzi-obuke-i-coaching"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing - ePlus Marketing Centar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eplus.rs\/en\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing - ePlus Marketing Centar\" \/>\n<meta property=\"og:description\" content=\"Jedan od glavnih izazova sa kojima se marketari danas suo\u010davaju, jeste nedostatak pa\u017enje. U svetu u kome smo svakodnevno izlo\u017eeni velikom broju informacija, mnogi ljudi te\u017ee da izbegnu informacije koje ne \u017eele. 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