{"id":1953,"date":"2023-11-11T10:30:00","date_gmt":"2023-11-11T09:30:00","guid":{"rendered":"https:\/\/www.eplus.rs\/?p=1953"},"modified":"2026-05-18T20:26:44","modified_gmt":"2026-05-18T18:26:44","slug":"brend-arhitektura","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/brend-arhitektura\/","title":{"rendered":"Brend arhitektura"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/12\/brend-arh-WEB.png\" alt=\"\" class=\"wp-image-4391\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/12\/brend-arh-WEB.png 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/12\/brend-arh-WEB-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta je brend arhitektura?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brend arhitektura<\/strong>&nbsp;(engl.&nbsp;<em>Brand Architecture<\/em>) je strate\u0161ki okvir za organizaciju brendova, podbrendova i bredniranih elemenata, odnosno proizvoda ili usluga koji su u vlasni\u0161tvu jedne kompanije. Obzirom da imamo vi\u0161e brendova koji targetiraju razli\u010dite segmente i ni\u0161e tr\u017ei\u0161ta, brendovi se kroz brend arhitekturu povezuju ja\u010de ili slabije sa krovnim brendom. U odre\u0111enim slu\u010dajevima, ta veza je gotovo nevidljiva, kada je brendovi targetiraju veoma razli\u010dite tr\u017ei\u0161tne segmente i ni\u0161e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svrha sna\u017eno uspostavljene arhitekture brenda je da osna\u017ei sve uklju\u010dene brendove. Sa druge strane, nijedan brend se ne sme oslabiti povezivanjem sa drugim brendovima. To se posti\u017ee uspostavljanjem odgovaraju\u0107ih odnosa me\u0111u njima, kao i jasnim komuniciranjem relevantnosti svakog pojedina\u010dnog brenda za svoju ciljnu grupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koristimo metaforu&nbsp;<strong>arhitekture<\/strong>&nbsp;za ovaj proces, jer ona zaista predstavlja temelj za izgradnju sna\u017enog korporativnog identiteta. Ovaj temelj postaje naro\u010dito va\u017ean u situacijama kada &#8222;dodajemo nove spratove&#8220; svojoj ku\u0107i brendova, bilo kroz inoviranje i stvaranje novih brendova, bilo kroz akvizicije novih kompanija.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to je va\u017ena brend arhitektura?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako se va\u0161e poslovanje kompanije \u0161iri na nove segmente tr\u017ei\u0161ta, pravilno postavljena arhitektura brenda obezbe\u0111uje da svaki pojedina\u010dni brend dobije potreban prostor da raste, razvija se i evoluira tokom vremena. Ako vodite kompaniju sa ve\u0107im brojem proizvoda ili uslugama, adekvatna strategija brenda vam mo\u017ee pomo\u0107i da:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imate jasan fokus: <\/strong>Kako se kompanija \u0161iri, arhitektura brenda poma\u017ee da se celokupna ponuda u\u010dini jasnom kupcima. Kupci \u017eele da imaju jasnu klasifikaciju brendova u svojoj glavi, to im poma\u017ee da donose svoje odluke o kupovini. Kroz jasnu strategiju brend arhitekture, imamo jasne fokuse na odre\u0111ene segmente ili ni\u0161e tr\u017ei\u0161ta, a zauzvrat, kupci nas bolje razumeju.<\/li>\n\n\n\n<li><strong>Pove\u0107ate profitabilnost<\/strong>: Uz osmi\u0161ljenu arhitekturu, spremni ste za ekspanziju i rast. Kako dodajete nove usluge, proizvode, struktura brendova vam omogu\u0107ava da se fokusirate na segmente tr\u017ei\u0161ta koje donose velike volumene prodaje, visoke profitne stope ili pak mo\u017eete da uspe\u0161no targetirate specifi\u010dne segmente ili ni\u0161e na tr\u017ei\u0161tu.<\/li>\n\n\n\n<li><strong>Uti\u010dete na pona\u0161anje potro\u0161a\u010da<\/strong>: Svaki put kada va\u0161 kupac stupi u interakciju sa nekim od va\u0161ih brendova, stvara se ili poja\u010dava mentalna struktura koja uti\u010de na budu\u0107e pona\u0161anje va\u0161ih korisnika ili potro\u0161a\u010da.<\/li>\n\n\n\n<li><strong>Ciljate ve\u0107e tr\u017ei\u0161te<\/strong>: Va\u0161 portfolio brendova mo\u017ee ciljati vi\u0161e segmenata kupaca, tako da istovremeno targetirate i premium segmente sa visokim profitnim stopama i segmente gde vlada niska cena, \u0161to vam kreira veliki volumen prodaje. <\/li>\n\n\n\n<li><strong>Integri\u0161ete nove brendove<\/strong>: Jasno\u0107a organizacije brendova omogu\u0107ava efikasno uvo\u0111enje novih brendova i upravljanje sistemom ve\u0107eg broja brendova, tako da svaki brend pokriva svoj segment tr\u017ei\u0161ta i da ne konkuri\u0161u jedan drugom.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Da rezimiramo, brend arhitektura je najefikasniji poznati alat za:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pozicioniranje na segmentu tr\u017ei\u0161ta sa najvi\u0161im prodajnim potencijalom,&nbsp;<\/li>\n\n\n\n<li>borbu protiv cenovne i nelojalne konkurencije,&nbsp;<\/li>\n\n\n\n<li>rast prodajnog volumena uz pove\u0107anje profitabilnosti,&nbsp;<\/li>\n\n\n\n<li>ja\u010danje pregovara\u010dke mo\u0107i,&nbsp;<\/li>\n\n\n\n<li>opstanak i rast na dinami\u010dnom tr\u017ei\u0161tu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/19x0RNAeDQIKM6umlOM-2pQexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">Saznaj vi\u0161e<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3-1024x319.jpg\" alt=\"\" class=\"wp-image-2207\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3-1024x319.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3-600x187.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3-900x280.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3-768x239.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/04\/Clip_3.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zasto-je-eplus-vas-pravi-izbor-za-ovaj-trening\">Za\u0161to je ePlus va\u0161 pravi izbor za ovaj trening?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161 trening <em>Brend arhitektura <\/em>je baziran na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20-godi\u0161njoj praksi autora treninga, koji je je imao lidersku ulogu u internacionalnim timovima koji su na tr\u017ei\u0161tima Srbije i CEE regije razvijali brendove: McDonald\u2019s, Audi, Doncafe, Centroproizvod, Cipiripi, Nestle Ice Cream, Lesaffre, Don Don, Pons, Jasen, Mega i mnoge druge, ve\u0107e i manje, inostrane i doma\u0107e brendove.<\/li>\n\n\n\n<li>Teorijskoj osnovi koju je razvio prof. David A. Aaker, vode\u0107i svetski stru\u010dnjak za brend arhitekturu<\/li>\n\n\n\n<li>Najboljim svetskim praksama, sa obja\u0161njenjima<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"630\" height=\"261\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/09\/knjige.png\" alt=\"\" class=\"wp-image-1977\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/09\/knjige.png 630w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2021\/09\/knjige-600x249.png 600w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-brend-arhitekturi\">O brend arhitekturi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krajnji cilj brend arhitekture je pove\u0107anje profitabilnosti i istovremeni rast prodajnog volumena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brend arhitektura omogu\u0107ava transfer snage brenda na druge brendove&nbsp; iz sistema, odnosno eliminisanje rizika kod brendova druga\u010dije pozicioniranih na tr\u017ei\u0161tu. To se \u010dini na na\u010din koji \u0107e \u201ebezbedno\u201c odrediti koje \u0107e veze me\u0111u brendovima biti &#8222;vidljive&#8220;, a koje ne. Nau\u010di\u0107emo i da li je dobro da svi brendovi budu pod jednim \u201ekrovom\u201c i kada neki od njih treba da grade svoj zaseban identitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednostavno re\u010deno, ista kompanija mo\u017ee imati na tr\u017ei\u0161tu premium proizvode koji donose visoki profit, ali i proizvode za masovno tr\u017ei\u0161te koji kreiraju veliki prodajni volumen. To se poti\u017ee pozicioniranjem na na\u010din da ne ometaju jedan drugog svojom tr\u017ei\u0161nom pozicijom, ve\u0107 svoje snage prebacuju na druge brendove iz portfolija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potro\u0161a\u010d ne voli da ga zbunjujemo. Trudi se da napravi jasan red u svojoj glavi i da ima ose\u0107aj da on\/ona bira ono \u0161to \u017eeli. Va\u017ena faza rada na razvoju brend arhitekture je analiza i optimizacija portfolija proizvoda i usluga koje se nude tr\u017ei\u0161tu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-treningu-brend-arhitektura\">O treningu &#8222;Brend arhitektura&#8220;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trening vodi Stefan Ivanovi\u0107, direktor agencije e-Plus, a u okviru treninga \u0107emo se upoznati kako sa najboljim svetskim praksama, tako i sa njegovim poslovnim slu\u010dajevima razvoja brend arhitekture: Doncafe, Centroproizvod, Nestle Ice Cream, Pons, Mega, Don Don. Projekat brend arhitekture za Don Don je nagra\u0111en kao najbolje uvo\u0111enje novog brenda na tr\u017ei\u0161te Srbije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neke kompanije su vi\u0161e uspe\u0161ne, a neke manje. \u0160ta je to \u0161to \u010dini tu razliku? Upravo je sistem brendova ono po \u010demu tr\u017ei\u0161te prepoznaje i \u201eetiketira\u201c kompanije i tako kreira njihov uspeh ili neuspeh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"teme-treninga-brend-arhitektura\">Teme treninga &#8222;Brend arhitektura&#8220;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki segment treninga sadr\u017ei i prakti\u010dni deo, koji olak\u0161ava usvajanje materije i rezultira otvaranjem novih vidika u marketing komunikacijama, prodajnom pristupu, razvoju novih proizvoda i tr\u017ei\u0161ta. Tokom treninga \u0107emo se baviti slede\u0107im temama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koje su bitne informacije koje treba da prikupite i analizirate, kako biste razvili strategiju razvoja brendova<\/li>\n\n\n\n<li>Strate\u0161ke analize kojima moramo ovladati, kako bismo razumeli u kom pravcu sa razvijamo brendove<\/li>\n\n\n\n<li>Metodologija \u201ekorak-po-korak\u201c razvoja brend arhitekture, bazirana na prakti\u010dnim iskustvima sa doma\u0107ih tr\u017ei\u0161ta<\/li>\n\n\n\n<li>Postavljanje ciljeva i razvijanje strategije brend portfolija<\/li>\n\n\n\n<li>Brendovi na premium i cenovno osetljivim tr\u017ei\u0161tima i pomeranja pozicija brendova<\/li>\n\n\n\n<li>Tr\u017ei\u0161ni signali koji ukazuju na opasnosti i \u0161anse u brend portfoliju<\/li>\n\n\n\n<li>\u0160est dimenzija portfolija brendova i njihov zna\u010daj<\/li>\n\n\n\n<li>Kakve uloge brendovi mogu imati u portfoliju<\/li>\n\n\n\n<li>Spektar odnosa brendova u portfoliju i vrste brendiranih elemenata<\/li>\n\n\n\n<li>Odnos i analiza portfolia proizvoda\/usluga prema portfoliju brendova<\/li>\n\n\n\n<li>Strategije za postizanje relevantnosti brenda<\/li>\n\n\n\n<li>Diferencijacija brendova i njihov energetski potencijal<\/li>\n\n\n\n<li>Povezivanja i savezi razli\u010ditih brendova na tr\u017ei\u0161tu<\/li>\n\n\n\n<li>Uticaj tr\u017ei\u0161ta na razvoj brendova<\/li>\n\n\n\n<li>Brendovi u fokusu i uloga korporativnog brenda<\/li>\n\n\n\n<li>Ubacivanje novog brenda u sistem brend arhitekture<\/li>\n\n\n\n<li>Optimizacija brend portfolija \u2013 kako izbe\u0107i zamku zvanu \u201eprevi\u0161e brendova\u201c<\/li>\n\n\n\n<li>Kreativnp-dizajnerski aspekt povezivanja brend portfolija<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/19x0RNAeDQIKM6umlOM-2pQexuyk\">Saznaj vi\u0161e<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vas-trener-brend-arhitekture\">Va\u0161 trener Brend arhitekture<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1.png\" alt=\"\" class=\"wp-image-3314\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1.png 1080w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-900x900.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-1024x1024.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-768x768.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-300x300.png 300w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-600x600.png 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/03\/ste1-1-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/stefan-ivanovic-20164518\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefan Ivanovi\u0107<\/a>&nbsp;ima iskustvo na liderskim pozicijama u timovima koji su razvijali brendove: McDonald\u2019s, Audi, Doncafe, Centroproizvod, Nestle Ice Cream, Lesaffre, Don Don, Pons , Jasen , Mega i druge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CEO, konsultant, trener i mentor 1:1 @&nbsp;ePlus, Belgrade (Serbia) \/ specijalizovana agencija za B2B i B2C marketing i prodajne strategije<\/li>\n\n\n\n<li>Regional Account Director CEE @&nbsp;DDB Worldwide, Bucharest (Romania)<\/li>\n\n\n\n<li>Generalni direktor @&nbsp;DDB Worldwide, Sofia (Bulgaria)<\/li>\n\n\n\n<li>Izvr\u0161ni direktor @&nbsp;DDB Worldwide, Skopje (Northern Macedonia)<\/li>\n\n\n\n<li>Account Director @&nbsp;DDB Worldwide, Belgrade (Serbia)<\/li>\n\n\n\n<li>Direktor marketinga i izvoza @&nbsp;Doncafe&nbsp;(Strauss Group)<\/li>\n\n\n\n<li>Direktor marketinga @&nbsp;Nestle Ice Cream, Belgrade<\/li>\n\n\n\n<li>Direktor marketinga @&nbsp;Centroproizvod, Belgrade<\/li>\n\n\n\n<li>COO @&nbsp;Jasen, Belgrade \/ Kraljev<\/li>\n\n\n\n<li>Direktor marketinga i komercijalnih poslova @&nbsp;FK Crvena zvezda, Belgrade<\/li>\n\n\n\n<li>Account Manager @ Mark Plan<\/li>\n\n\n\n<li>Rukovodilac timova izrade strategije brendiranja turisti\u010dkih regiona Starogradsko polje na Hvaru (2020.) i Cetinska Krajina (2019.) sa razvojem operativnih planova i bud\u017eeta za digitalne i off-line komunikacije na ciljnim tr\u017ei\u0161tima<\/li>\n\n\n\n<li>Konsultant u programu podr\u0161ke razvoja tr\u017ei\u0161ne konkurentnosti i izvoznog kapaciteta za mala i srednja preduze\u0107a u Srbiji (SECEP), vo\u0111en od strane International Development Ireland (IDI)<\/li>\n\n\n\n<li>Autor treninga <em>Izvoz \u2013 planiranje i realizacija<\/em>, za program podr\u0161ke proizvo\u0111a\u010dima prehrambenih proizvoda i koautor treninga <em>Abeceda izvoza <\/em>sa Alessandrom Silvestrijem, realizovan za potrebe Razvojne agencije Srbije<\/li>\n\n\n\n<li>Autor stru\u010dnih \u010dlanaka u vode\u0107im B2B publikacijama i govornik na stru\u010dnim konferencijama<\/li>\n<\/ul>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"odrzavanje-treninga\">Odr\u017eavanje treninga<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preferirani na\u010din odr\u017eavanja treninga je u\u017eivo, alternativno organizujemo online ili hibridni model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sertifikat\">Sertifikat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svi polaznici na kraju treninga dobijaju Oficijelne Sertifikate o poha\u0111anju, sa taksativno navedenim temama koje su obra\u0111ene tokom treninga. Sertifikat se izdaje na srpskom i na engleskom jeziku u elektronskom formatu. Primer izgleda sertifikata:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"811\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1024x811.png\" alt=\"\" class=\"wp-image-3457\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1024x811.png 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-900x713.png 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-768x608.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1536x1216.png 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-2048x1621.png 2048w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-1320x1045.png 1320w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/sertifikati-2024-copy-600x475.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Zaka\u017eite-uvodni-razgovor\">Zaka\u017eite uvodni razgovor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako \u017eelite da nas upoznate i da razgovaramo o izazovima sa kojima se suo\u010davate, budite slobodni da zaka\u017eete uvodni neobavezuju\u0107i razgovor, potpuno poverljiv:<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_3 ffs_default_wrap'><form data-form_id=\"3\" id=\"fluentform_3\" class=\"frm-fluent-form fluent_form_3 ff-el-form-top ff_form_instance_3_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_3_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Zaka\u017eite uvodni razgovor<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='1953' \/><input type=\"hidden\" id=\"_fluentform_3_fluentformnonce\" name=\"_fluentform_3_fluentformnonce\" value=\"63b92e9075\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/1953\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_names_first_name_' id='label_ff_3_names_first_name_'>Ime i prezime<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_3_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Ime i prezime\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_3_email' id='label_ff_3_email'>Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_3_email\" class=\"ff-el-form-control\" placeholder=\"Adresa na koju \u017eelite da vas kontaktiramo\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_dropdown' id='label_ff_3_dropdown'>Interesuje me:<\/label><\/div><div class='ff-el-input--content'><select name=\"dropdown\" id=\"ff_3_dropdown\" class=\"ff-el-form-control\" data-name=\"dropdown\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"false\" aria-labelledby=\"label_ff_3_dropdown\"><option value=\"\">Kliknite da odaberete opciju<\/option><option value=\"Vi\u0161e informacija\"  >Vi\u0161e informacija<\/option><option value=\"Prijavljujem interesovanje za otvoreni trening\"  >Prijavljujem interesovanje za otvoreni trening<\/option><option value=\"\u017delim da zatra\u017eim ponudu\"  >\u017delim da zatra\u017eim ponudu<\/option><option value=\"\u017delim da zaka\u017eem konsultativni uvodni razgovor\"  >\u017delim da zaka\u017eem konsultativni uvodni razgovor<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_3_message' id='label_ff_3_message'>Poruka<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"false\" aria-labelledby=\"label_ff_3_message\" name=\"message\" id=\"ff_3_message\" class=\"ff-el-form-control\" placeholder=\"Npr. rast profitabilnosti, razvoj prodaje, organizacioni izazovi...\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-form-inline-style' hidden><style>form.fluent_form_3 .ff-btn-submit:not(.ff_btn_no_style) { background-color: #67C23A; color: #ffffff; }<\/style><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Potvrdi\">Potvrdi<\/button><\/div><\/fieldset><\/form><div id='fluentform_3_errors' class='ff-errors-in-stack ff_form_instance_3_1 ff-form-loading_errors ff_form_instance_3_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_3_1 = {\"id\":\"3\",\"ajaxUrl\":\"https:\\\/\\\/www.eplus.rs\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"asteriskPlacement\":\"asterisk-right\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_3_1\",\"form_id_selector\":\"fluentform_3\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":true,\"global_message\":\"This field must contain a valid email\"}},\"dropdown\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}},\"message\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":true,\"global_message\":\"This field is required\"}}},\"debounce_time\":300,\"file_upload_settings\":[]};\n                            <\/script>\n            \n\n\n\n<h4 class=\"wp-block-heading\">DIREKTAN KONTAKT:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stefan Ivanovi\u0107, direktor<br>Po\u0161aljite mi&nbsp;<a href=\"mailto:stefan.ivanovic@eplus.rs?subject=ePlus%20kontakt%20forma\">email<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ePlus Marketing Centar d.o.o. Beograd<br>Ljubinke Bobi\u0107 13, 11070 Novi Beograd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tel: +381 61 189 1080<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovde mo\u017eete pogledati<strong>&nbsp;<a href=\"https:\/\/www.eplus.rs\/reference-i-iskustvo\/\">na\u0161e reference<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160ta je brend arhitektura? Brend arhitektura&nbsp;(engl.&nbsp;Brand Architecture) je strate\u0161ki okvir za organizaciju brendova, podbrendova i bredniranih elemenata, odnosno proizvoda ili usluga koji su u vlasni\u0161tvu jedne kompanije. Obzirom da imamo vi\u0161e brendova koji targetiraju razli\u010dite segmente i ni\u0161e tr\u017ei\u0161ta, brendovi se kroz brend arhitekturu povezuju ja\u010de ili slabije sa krovnim brendom. U odre\u0111enim slu\u010dajevima, ta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,35,23,9,134,16],"tags":[233,207,34,554,33],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-dizajn","category-marketing-strategija","category-brand","category-treninzi-obuke-i-coaching","category-unapredjenje-prodaje","tag-brend","tag-design","tag-marketing","tag-prodaja-sr","tag-strategija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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