{"id":164,"date":"2019-05-01T14:00:23","date_gmt":"2019-05-01T12:00:23","guid":{"rendered":"http:\/\/www.eplus.rs\/?p=164"},"modified":"2020-10-22T00:35:32","modified_gmt":"2020-10-21T22:35:32","slug":"digital","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/digital\/","title":{"rendered":"Digitalne komunikacije"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Savremena sredstva digitalnih komunikacija pru\u017eaju dana\u0161njem potro\u0161a\u010du pregr\u0161t mogu\u0107nosti za istra\u017eivanja&nbsp; svih svojih interesovanja. Hiperkonektovanost omogu\u0107ava dostupnost svih mogu\u0107ih informacija&nbsp; i dezinformacija na sve teme.&nbsp;Emiteri sadr\u017eaja se trude da privuku pa\u017enju ciljne publike, kako bi ostvarivali uticaj na njihove stavove i odluke koje se ti\u010du neposredne ili potencijalne kupovine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mi smo veoma posve\u0107eni iznala\u017eenju efikasnih na\u010dina za komuniciranje sa potro\u0161a\u010dem u svakom trenutku kada je on prijem\u010div za prijem informacija. Od nas mo\u017eete da o\u010dekujete:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Delotvorne strategije komuniciranja koje su integralni deo marketing strategije, a koje prate ciljnu grupu u svim fazama dono\u0161enja odluke o na\u0161em brendu ili proizvodu<\/li><li>Proizvodnju kvalitetnog sadr\u017eaja (content) koje \u0107e ostvariti zacrtane ciljeve<\/li><li>Izradu i upravljanje&nbsp;web sajtovima i portalima, upravljanje dru\u0161tvenim mre\u017eama, efikasno digitalno ogla\u0161avanje<\/li><li>Delotvorni native advertising, selekciju i upravljanje komunikacije preko influensera u svojim oblastima<\/li><li>Offline doga\u0111aje koji zna\u010dajno osna\u017euju dejstvo online komunikacije<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-1024x408.jpg\" alt=\"\" data-id=\"562\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/primer-2\/\" class=\"wp-image-562\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-1024x408.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-600x239.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-900x358.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-768x306.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2-1536x611.jpg 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/primer-2.jpg 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"860\" height=\"669\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/05\/predlog-02.jpg\" alt=\"\" data-id=\"245\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/05\/predlog-02.jpg\" data-link=\"https:\/\/www.eplus.rs\/web-design-za-korporativni-sajt\/predlog-02\/\" class=\"wp-image-245\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/05\/predlog-02.jpg 860w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/05\/predlog-02-600x467.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/05\/predlog-02-768x597.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/webs-copy1-1024x461.jpg\" alt=\"\" data-id=\"571\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2018\/01\/webs-copy1.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/webs-copy1\/\" class=\"wp-image-571\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CASE STUDY &#8211; Off-line dru\u017eenje sa on-line zajednicom<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Za najaktivnije pratioce Fejsbuk stranice &#8222;Mesimo zajedno&#8220;, organizovali smo motivaciono dru\u017eenje, sa ciljem da podelimo zajedni\u010dka iskustva i da nau\u010dimo ne\u0161to novo. Dru\u017eenje smo organizovali u modernom BAKING CENTRU kompanije Lesaffre, a moderatori dru\u017eenja su bili popularni voditeljski par Gorica i Dragan.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189-1024x684.jpg\" alt=\"\" data-id=\"183\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_189\/\" class=\"wp-image-183\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189-1024x684.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189-600x401.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189-900x601.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189-768x513.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_189.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238-1024x684.jpg\" alt=\"\" data-id=\"179\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_238\/\" class=\"wp-image-179\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238-1024x684.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238-600x401.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238-900x601.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238-768x513.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_238.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253-1024x684.jpg\" alt=\"\" data-id=\"181\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_253\/\" class=\"wp-image-181\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253-1024x684.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253-600x401.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253-900x601.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253-768x513.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_253.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128-1024x684.jpg\" alt=\"\" data-id=\"175\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_128\/\" class=\"wp-image-175\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128-1024x684.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128-600x401.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128-900x601.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128-768x513.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_128.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089-1024x684.jpg\" alt=\"\" data-id=\"171\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_089\/\" class=\"wp-image-171\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089-1024x684.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089-600x401.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089-900x601.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089-768x513.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_089.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118-1024x476.jpg\" alt=\"\" data-id=\"184\" data-full-url=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118.jpg\" data-link=\"https:\/\/www.eplus.rs\/digital\/lesaffre_118\/\" class=\"wp-image-184\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118-1024x476.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118-600x279.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118-900x419.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118-768x357.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2016\/04\/Lesaffre_118.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prvo su nam ljubazni doma\u0107ini demonstrirali kratki kurs o tome kako se prave pravi pravcati kroasani na francuski na\u010din, nakon \u010dega smo svi pomagali da se oni lepo dekori\u0161u. Dok su se kroasani pekli, mi smo diskutovali i razmenjivali iskustva. Na na kraju smo imali mini kurs fotografisanja za dru\u0161tvene mre\u017ee. I bilo je jako zabavno&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.eplus.rs\/en\/\">NAZAD NA GLAVNI MENU<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Savremena sredstva digitalnih komunikacija pru\u017eaju dana\u0161njem potro\u0161a\u010du pregr\u0161t mogu\u0107nosti za istra\u017eivanja&nbsp; svih svojih interesovanja. Hiperkonektovanost omogu\u0107ava dostupnost svih mogu\u0107ih informacija&nbsp; i dezinformacija na sve teme.&nbsp;Emiteri sadr\u017eaja se trude da privuku pa\u017enju ciljne publike, kako bi ostvarivali uticaj na njihove stavove i odluke koje se ti\u010du neposredne ili potencijalne kupovine. Mi smo veoma posve\u0107eni iznala\u017eenju efikasnih [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,9],"tags":[264,11,21,20],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-brand","tag-digital","tag-event","tag-food","tag-lesaffre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalne komunikacije<\/title>\n<meta name=\"description\" content=\"Digitalne komunikacije za usmereno komuniciranje sa ciljnjim grupama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eplus.rs\/en\/digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalne komunikacije\" \/>\n<meta property=\"og:description\" content=\"Digitalne komunikacije za usmereno komuniciranje sa ciljnjim grupama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eplus.rs\/en\/digital\/\" \/>\n<meta property=\"og:site_name\" content=\"ePlus Marketing Centar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eplusmarketingcentar\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T12:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T22:35:32+00:00\" 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