{"id":1069,"date":"2024-06-04T19:36:01","date_gmt":"2024-06-04T17:36:01","guid":{"rendered":"http:\/\/www.eplus.rs\/?p=1069"},"modified":"2025-10-22T19:16:32","modified_gmt":"2025-10-22T17:16:32","slug":"trziste-ciljna-grupa-cx","status":"publish","type":"post","link":"https:\/\/www.eplus.rs\/en\/trziste-ciljna-grupa-cx\/","title":{"rendered":"Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pre nego \u0161to lansiramo proizvod ili krenemo na tr\u017ei\u0161te, treba da saznamo va\u017ene stvari o tr\u017ei\u0161tu, ciljnim grupama i CX-u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TR\u017dI\u0160TE<\/strong>, odnosno definisanje na kom tr\u017ei\u0161tu \u017eelimo da nastupimo. Postoje razli\u010diti na\u010dini segmentacije tr\u017ei\u0161ta, odnosno grupisanje manjih delova tr\u017ei\u0161ta koji imaju iste karakteristike. Neki noviji koncepti \u010dak i osporavaju segmentisanje tr\u017ei\u0161ta i predla\u017eu dijametralno suprotne prisupe definisanju tr\u017ei\u0161ta i na\u010dina kako mu pristupati;<\/li>\n\n\n\n<li><strong>CILJNA GRUPA<\/strong>, odnosno dubinsko razumevanje potreba i \u017eelja pripadnika tr\u017ei\u0161ta na kome \u017eelimo da nastupimo. Pri tom, postoji su\u0161tinska razlika u tome da li se obra\u0107amo kupcu (oni koji kupuju) ili potro\u0161alu\/korisniku (oni koji koriste\/tro\u0161e proizvod ili uslugu). Svako mo\u017ee biti u obe ove uloge, zavisno od faze u ciklusu kupovine u kom se nalazi. Da bismo do\u0161li do razumevanja potreba i \u017eelja ciljne grupe, neophodno je da dodjemo do uvida (insights), odnosno dubinskog i neo\u010diglednog znanja o kupcima, potro\u0161a\u010dima ili korisnicima.<\/li>\n\n\n\n<li><strong>CX ili CUSTOMER EXPERIENCE<\/strong> ili iskustvo kupaca je ne\u0161to \u010dime mo\u017ee da se upravlja. Da bismo njime upravljali, treba da uo\u010dimo sve ta\u010dke na kojima se iskustvo kreira, odnosno na kojima ga nema a moglo bi ga biti. Kada uo\u010dimo sve bitne ta\u010dke, treba da isporu\u010dimo besprekorno ili barem pozitivno iskustvo u svim ta\u010dkama dodira brenda sa ciljnom grupom.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Trening modul <strong>Tr\u017ei\u0161te, ciljna grupa i CX<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trening modul Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX) je verovatno najva\u017eniji modul u okviru trening programa o nastupima na tr\u017ei\u0161tu. Kako god bile organizovane na\u0161e aktivnosti i bilo koji kanal prodaje da koristimo, poslednju i presudnu odluku o svom na\u0161im prodajnim naporima na kraju donosi jedna osoba. To osoba je centar tr\u017ei\u0161nog univerzuma: <strong>kupac<\/strong>. Trening modul &#8222;Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX)&#8220; nudi klju\u010dna znanja neophodna za uspe\u0161an nastup na tr\u017ei\u0161tu..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160to bolje poznajete pona\u0161anje kupca, imate vi\u0161e \u0161ansi da kreirate uspe\u0161ne strategije i aktivnosti za prodaju. U ovom modulu saznajte kako da upoznate tr\u017ei\u0161te, ciljne grupe i kako da kreirate relvantni CX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sazna\u0107ete da li je ta\u010dna izreka da je kupac uvek u pravu; kako da saznamo istinu o njim i \u0161ta da radimo da pridobijemo nove kupce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-1024x577.jpg\" alt=\"\" class=\"wp-image-3493\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-1024x577.jpg 1024w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-900x507.jpg 900w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-768x432.jpg 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-1536x865.jpg 1536w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-1320x743.jpg 1320w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802-600x338.jpg 600w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/08\/viber_slika_2024-08-01_12-37-03-802.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Trening program &#8222;Upravljanje asortimanom&#8220; u okviru kog je i modul &#8222;Tr\u017ei\u0161te, ciljna grupa i CX&#8220;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Teme trening modula <strong>Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Znanja koja sti\u010demo kroz ovaj modul nam poma\u017eu da identifikujemo prave kupce za na\u0161e proizvode \/ usluge i kako mo\u017eemo da vr\u0161imo uticaj na njih u trenucima koji uti\u010du na njihovu odluku o kupovini. Teme koje orba\u0111ujemo na ovom trening modulu su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definisanje glavnih pojmova iz ove oblasti: tr\u017ei\u0161te, iskustvo, brend, lojalnost &#8211; i njihov uticaj na pona\u0161anje potro\u0161a\u010da i kupaca<\/li>\n\n\n\n<li>Metodologije za prikupljanje podataka o ciljnoj grupi i tr\u017ei\u0161tu<\/li>\n\n\n\n<li>Segmentacija tr\u017ei\u0161ta (metode) i targetiranje<\/li>\n\n\n\n<li>VALS model segmentacije<\/li>\n\n\n\n<li>Kako brendovi rastu i da li treba ja\u010dati lojalnost ili privla\u010diti nove kupce<\/li>\n\n\n\n<li>Izra\u010dunavanje veli\u010dine i procena atraktivnosti tr\u017ei\u0161ta<\/li>\n\n\n\n<li>Definisanje ciljne grupe<\/li>\n\n\n\n<li>Profilisanje kupca &#8211; Customer Persona<\/li>\n\n\n\n<li>Dono\u0161enje odluke o kupovni i shopper marketing<\/li>\n\n\n\n<li>Brand Touchpoints &#8211; ta\u010dke na kojima mo\u017ee da se uti\u010de na potro\u0161a\u010da \/ kupca \/ korisnika<\/li>\n\n\n\n<li>Customer Journey &#8211; proces odno\u0161enja odluke o kupovini: od trentutka kada potro\u0161a\u010d prepozna neku potrebu, preko razmatranja, kupovine i kori\u0161\u0107enja, koje dalje  ponovo pokre\u0107e proces prepoznavanjem potrebe<\/li>\n\n\n\n<li>Uticaji na kupce tokom Customer Journey-a<\/li>\n\n\n\n<li>Customer Journey u e-commercu<\/li>\n\n\n\n<li>Aakerovih 5 preporuka za pobolj\u0161anje CX-a (iskustva kupovine)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kome je namenjen ovaj trening modul?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trening modul &nbsp;&#8222;Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX)&#8220; je jedan od klju\u010dnih modula treninga programa koji se bave nastupom na konkurentna tr\u017ei\u0161ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj trening modul je namenjen profesionalcima koji su okrenuti ka tr\u017ei\u0161tu, kupcu, potro\u0161a\u010du, korisniku, klijentu. U zavisnosti od sistematizacije, to su ljudi sa slede\u0107im zvanjima:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Category menad\u017eeri<\/li>\n\n\n\n<li>Marketing i brend menad\u017eeri<\/li>\n\n\n\n<li>Menad\u017eeri u prodaji<\/li>\n\n\n\n<li>Product menad\u017eeri<\/li>\n\n\n\n<li>PL menad\u017eeri u maloprodajnim kompanijama<\/li>\n\n\n\n<li>Svi profesionalci koji su orijentisani ka tr\u017ei\u0161tu<\/li>\n\n\n\n<li>Ambiciozni preduzetnici<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na modulu se u\u010de sva obavezna znanja neophodna za vrhunske rezultate. Kroz na\u0161e treninge u\u010dite&nbsp;<em>zanat<\/em>, koji se ne&nbsp; mo\u017ee nau\u010diti kroz formalno obrazovanje, ve\u0107 samo i isklju\u010divo kroz praksu. Nema potrebe da u\u010dite na gre\u0161kama, jer su oni koji su pravili \u2013 i gre\u0161ke i velika dostignu\u0107a \u2013 spremi da svoja znanja podele sa polaznicima ovog programa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/trziste-ciljna-grupa-cx-final.png\" alt=\"\" class=\"wp-image-3736\" srcset=\"https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/trziste-ciljna-grupa-cx-final.png 800w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/trziste-ciljna-grupa-cx-final-768x576.png 768w, https:\/\/www.eplus.rs\/wp-content\/uploads\/2024\/06\/trziste-ciljna-grupa-cx-final-600x450.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Prices and benefits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ukoliko \u017eelite detaljnje informacije o ovom trening modulu, zakazivanje inhouse treninga u va\u0161oj kompaniji, informacije o ceni i pogodnostima, kliknite na donje dugme:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1jGsvWZRBSuKFN5AXvynpmwexuyk\" target=\"_blank\" rel=\"noreferrer noopener\">VI\u0160E INFORMACIJA<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Molimo vas da nas kontaktirate za vi\u0161e informacija:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">e-mail:&nbsp;<strong><a href=\"mailto:office@eplus.rs\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">office@eplus.rs<\/span><\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telefon: <mark style=\"background-color:rgba(0, 0, 0, 0);color:#0c97e7\" class=\"has-inline-color\">061 189 1080<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druge treninge koje organizujemo, pogledajte <a href=\"https:\/\/www.eplus.rs\/en\/treninzi\/\" target=\"_blank\" rel=\"noreferrer noopener\">OVDE<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pre nego \u0161to lansiramo proizvod ili krenemo na tr\u017ei\u0161te, treba da saznamo va\u017ene stvari o tr\u017ei\u0161tu, ciljnim grupama i CX-u: Trening modul Tr\u017ei\u0161te, ciljna grupa i CX Trening modul Tr\u017ei\u0161te, ciljna grupa i Customer Experience (CX) je verovatno najva\u017eniji modul u okviru trening programa o nastupima na tr\u017ei\u0161tu. Kako god bile organizovane na\u0161e aktivnosti i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,3,19,35,538,23,9,17,134,16],"tags":[540,542,544,546,548,550,552,554,556,558],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-btl","category-digital","category-dizajn","category-export-sr","category-marketing-strategija","category-brand","category-retail","category-treninzi-obuke-i-coaching","category-unapredjenje-prodaje","tag-behaviour-sr","tag-centar-sr","tag-consumer-sr","tag-customer-journey-sr","tag-ponasanje-sr","tag-potrosaca-sr","tag-pozicioniranje-sr","tag-prodaja-sr","tag-segmentacija-sr","tag-targetiranje-sr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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